The Ocean's Green Gold Rush

Welcome back, curious soul.

Here’s your weekly dose of wisdom from the Sage: A tale of Nature's forgotten superfood making waves in business and tech.

Picture this: It's 2024, and the global seaweed market is casually sitting at a cool $18.4 billion. Why? These marine marvels are versatile, sustainable and largely untapped.

Not too shabby for something that looks like underwater salad, huh?

Reasons why “in (sea)weed, we trust”:

🌊 Pandemic-Proof: Seaweed gained popularity during COVID-19, showcasing seaweed's resilience. While the world was losing its mind over toilet paper, seaweed was like, "Hold my kelp."

💸 Government Backing: The US Department of Energy is pouring ~$19M into algae-related projects. Big money for small plants.

💰 Startup Magnet: Seaweed startups are attracting generous funding. The salty air smells like... opportunity.

🌍 Multi-Industry Impact: From food to fashion, biofuels to bioplastics, seaweed is making waves across sectors. It’s more versatile than our fav Leonardo DiCaprio!

🚀 Growth Potential: With 12,000 species of seaweed identified, we've barely scratched the surface of possibilities.

🌿 Sustainability Win: This stuff grows faster than your neighbour's kid and needs fewer resources than a minimalist monk. It's a green solution in a blue world.

Now let’s look at a really cool brand that is making waves by working Seaweed’s magic.

Enter Rootless: The Cool Kid on the Seaweed Block. The Seaweed Startup That's Shaking Up Women's Health.

What's their deal?

Rootless is taking seaweed and turning it into a superfood supplement for women's hormone health. They're not just dipping their toes in the water; they're cannonballing into the deep end of peri-menopause and beyond.

While other startups are busy creating the next protein bar or vitamin gummy, Rootless is diving deep (pun intended) into the untapped potential of seaweed for hormone health. They're not just treating symptoms; they're going for the root cause. It's like they're the ocean's answer to Ayurvedic medicine.

The secret sauce? The Daily Bite

Imagine a snack that's part energy bar, part hormone harmoniser. That's the Daily Bite. It's packed with seaweed (duh), almonds, dates, and seeds. No gluten, no added sugar, just pure, plant-based goodness that's working overtime for your hormones.

Why seaweed for wellness, though?

Well, why not? This stuff's been around for a billion years. It's like the wise old grandpa of the plant world, and it's got more nutrients than your local farmer's market. Rootless is just packaging all that oceanic wisdom into a bite-sized snack.

The brains behind the operation?

Meet Sachi Singh, Rootless's founder and CEO. She's not just another startup founder; she's seaweed's biggest cheerleader. Sachi's been through the hormone rollercoaster herself and decided to take matters into her own hands.

Sachi didn't just want to create another snack. Oh no, she's out here trying to change the global food system. Talk about ambitious! But here's the kicker - it's working. Women are subscribing, munching, and actually feeling better.

Until next time..