Super Sage

Super Sage

Iconic Branding, Technology and Marketing Tales to awaken the Sage in You! Join 2000+ engaged marketers today.

Archive

Meme Marketing's Hall of Fame: When Brands Accidentally Went Viral

Meme Marketing's Hall of Fame: When Brands Accidentally Went Viral

The untold stories behind marketing's biggest accidental wins

Arzoo Batra
Arzoo Batra
How a Blog Post Became a Billion-Dollar Beauty Empire

How a Blog Post Became a Billion-Dollar Beauty Empire

Glossier's $1.8 Bn Beauty Rebellion

Arzoo Batra
Arzoo Batra
The 'Anti-Marketing' Marketing 🤯

The 'Anti-Marketing' Marketing 🤯

How D'you Turned Scientific Skepticism Into a ₹28 Crore Beauty Brand

Arzoo Batra
Arzoo Batra
From Arch Supports to Arching Eyebrows 👟

From Arch Supports to Arching Eyebrows 👟

How US Dads' Favourite Sneaker Brand Built a $6.5B Empire

Arzoo Batra
Arzoo Batra
Yoga Pants Ate My Savings (And I'm OK With It)

Yoga Pants Ate My Savings (And I'm OK With It)

Lululemon's $33 Billion Athleisure Revolution

Arzoo Batra
Arzoo Batra
The $40 Billion Colouring Book

The $40 Billion Colouring Book

How Canva Turned Doodles into Dollars and Revolutionised Design

Arzoo Batra
Arzoo Batra
From $0 to $1.4B: How 'Liquid Death' Turned Water into Liquid Gold

From $0 to $1.4B: How 'Liquid Death' Turned Water into Liquid Gold

When Water Becomes Deadly (Cool) 💀💧

Arzoo Batra
Arzoo Batra
The Ocean's Green Gold Rush

The Ocean's Green Gold Rush

In (sea)weed, we trust!

Arzoo Batra
Arzoo Batra